Offers + promotions are an important part of your online marketing strategy. Read on for ideas that will inspire a whole new way of connecting with your customers and getting them pumped about picture day.
Before you create and advertise an offer, think about the end goal. Offers are used to incentivize your customers to spend more, sooner.
Ways to Use Offers in PhotoDay
Incentivize your customer to get a jump start on picture day by attaching an offer to your gallery while it’s in AdvancePay Status. Start the sales cycle early, and reward customers with an offer they can’t refuse. This gets skin in the game prior to picture day and connects customers to your galleries for PhotoDay’s Auto-SMS communication.
Flyers live inside of your job under Marketing. You can create multiple flyers per job and even email them directly to each person in a private gallery if you’ve got email addresses in the data. Alternatively, they can be emailed directly to your contact for distribution. You can attach an offer to this flyer, and use it before, during, and after picture day.
Stay connected to your customers year-round with PhotoDay’s automated Promo feature. You’ll find it under the Store section in your studio dashboard. Add any of your jobs published less than 180 days ago into a promo and watch some additional revenue roll it. We’ll text every customer who has opted in and let them know about the special offer, all timed perfectly for all of the major gift-giving holidays! Read more about promos here.
This new feature was launched in August 2020 and gives you the ability to attach an offer to a published gallery. A banner will display at the top of the gallery as customers are shopping. The offer code will be automatically applied at checkout. If your offer has a minimum order rule, PhotoDay will prompt your customer to add more to their cart to redeem the offer! It’s pretty slick and a perfect way to offer all of your customers a special deal for a limited time. You’ll find this feature within your job under Settings > Gallery Promotions.
And last but not least, if you can’t fit your special offer anywhere in the above areas, we’ve got you covered with PhotoDay’s Flash Sale custom text message. Reach out to us in the orange chat bubble located on the lower right corner of your studio dashboard to request a custom text. We’re always happy to help! Check out our most popular campaigns here.
Offer Name Ideas
Naming your offer codes is just as important as the offer itself. Offer codes should intrigue your customer, be memorable, and stand out. Scroll for ideas!
- SPENDANDSAVE15 (add savings amount here)
- SPOOKY25 (add savings amount here)
Black Friday Promo
- MERRY15 (enter the amount of savings)
New Years Promo
- CHEERS20 (enter the amount of savings)
St. Patricks Day Promo
- CLOVER20 (enter the amount of savings)
Mother’s Day Promo
- MOMSDAY10 (enter the amount of savings)
Father’s Day Promo
- FATHERSDAY25 (enter the amount of savings)
Fourth of July Promo
Back to School Promo
AND NEVER FORGET…
The four keys to a successful online sales strategy. Happy Selling!