I challenge you to find me an aunt or grandparent who doesn’t love getting photo gifts of the kids in their life. Do they even exist? Photo gifts are big business ($$$) and this holiday season, volume photographers don’t have to sit on the sidelines. PhotoDay gives you many ways to put your professional photos and gift products (back!) in front of your customers during this season of giving.
Be sure to read to the bottom of this post…because boy, do we have a SURPRISE GIFT just for you!!!
GIFTS FROM THE HEART
The only real limit to photo gifts is your imagination. High res digital downloads give customers the flexibility to take their photos to any novelty printing site to create anything they can imagine from blankets to t-shirts to aprons.
Our labs offer terrific gift-y items that you can put into a holiday price sheet filled with gift-giving favorites to make it super easy for your customers to shop and move on! You can re-promote those galleries with your new price sheet and special holiday offers. Any new sales is like extra gravy…yum! Here are some gift ideas:
- Tree ornaments make great decorations that are treasured year after year
- Mugs, water bottles, keychains, etc. make practical, personal gifts
- Posters of a team are a great stocking-stuffer for the young athlete
- Photo prints are always appreciated – especially when put into frames
You can also remind customers that PhotoDay lets them ship individual items direct to the gift recipient. A huge time saver!!!
PUT A BOW ON IT
You can design packages that assemble products together and build in savings. Here are a few package ideas to inspire you:
- Ornament Pack – Combine 5 ornaments together and offer a 10% discount off the individual a la carte price.
- Gift Basket Pack – Combine products together that make a great gift for one special person – a water bottle, key chain, and magnets. Again, offer a discount off the individual a la carte price.
- Digital Download Pack – If you’ve done a lot of multi-pose this season, you might want to consider combining 2 or more digital downloads together and provide a meaningful savings off the individual price.
MAKE IT SPECIAL
Seasonal offers are an excellent way to create irresistible excitement! Use recognizable coupon codes like BLACKFRIDAY or HOLIDAYS2018 or JINGLE10. Tie these codes to offers like:
- Free shipping on orders over $40
- Save 10% on orders over $60
- Save $15 on orders over $100
Of course for any of this to work you need to reach out to your customers with your holiday offers. You can always go back to the organizer with a new flyer they can share with parents. You can even promote on the organization’s Facebook page, or reach out to past customers using the customer email list in your PhotoDay Studio Panel Insights page. But, we realize this isn’t always possible. So, we have a little surprise for you…
A SURPRISE GIFT JUST…FOR…YOU!
We are introducing a brand new feature called PROMOS – it’s not live yet but it’s coming soon. We’ll create and market your offers to your customers during a specific promotional season – and you can sit back, drink some spiked eggnog and literally watch the sales roll in.
How it works:
- Select a seasonal Promo.
- Choose the jobs you’d like included in the Promo.
- Create the offer you’d like to attach to the Promo.
- We’ll send a specially crafted SMS text series to any of the customers who have opted into the jobs you selected.
We’re already working on a Black Friday / Cyber Monday Promo that you don’t want to miss. You pick the jobs. You create the offers. And, we’ll send out these texts:
Note – we’ve mocked in the job/offer info to give you an idea of how it could look.
Wednesday, November 21:
Friday, November 23:
Monday, November 26:
Stay tuned in the coming days for how you can get in on this awesome new feature just in time for the holidays!!!